Santa was left dangling above soap stars Michelle Keegan and Chris Fountain as they turned on the Christmas lights at the Broad Street Mall on Saturday.
After making a dramatic entrance by abseiling through the roof to flick the switch with the Corrie pair his beard ended up entangled in the ropes leaving him stuck halfway down. He remained there as they pushed the plunger in front of a huge crowd of cheering and screaming fans who had packed into the shopping centre for the seasonal celebrations.
Earlier there was plenty of live entertainment including many song and dance acts from this year’s Has Reading Got Talent? competition including winner Abi Bowden. Later thousands gathered at the Oracle Riverside where the town’s festive lights were switched on after a spectacular firework display and laser show.
Santa was eventually rescued by Staff Sergeant Mark Brown and has now returned to the North Pole to prepare for Christmas.