Michelle took part in the ‘Birds of a Feather’ campaign for Asda’s ‘Tickled Pink’ initiative, which aims to raise money for charities Breast Cancer Campaign and Breast Cancer Care. Diana Vickers, Alexandra Burke, Kara Tointon and TOWIE’s Lydia Bright are also apart of the campaign. The ladies were dressed in gowns by fashion designer and Strictly Come Dancing contestant Julien Macdonald, featuring gorgeous feathers, beading and embellishment.

Keegan said: “I want to encourage everyone to do their bit to help raise as much money as possible for Asda’s ‘Tickled Pink’ campaign, which supports the fantastic and vital work of charities Breast Cancer Campaign and Breast Cancer Care. I really enjoyed taking part in the campaign, which has already made a huge difference to women affected by breast cancer, and I hope that it inspires people across the UK to join in and buy a Tickled Pink product to help raise much-needed funds.”

The stars also modeled T-shirts from a special ‘Tickled Pink’ range available at George at a starting price of £6. £1 from each sale will go to Breast Cancer Care and Breast Cancer Campaign.